Stomach-churning footage shows a deep-fried fish appearing to twitch all of sudden on a serving tray.
The seafood was seen wiggling its body as three other fried fish was laid next to it.
The action caused the fish’s body to tear apart and its cooked meat could be seen.
The video was said to be taken in Hengyang, Hunan Province in southern China.
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Web users on Weibo, a Twitter-like social media platform, has been posting it around since the end of December.
A woman can be heard screaming when the fish started to break into two pieces.
She shouted: ‘Oh no, no, no! It’s cracking!’
Web users commented that it was ‘too cruel’ to fry a fish while it’s still alive.
Weibo user ‘hadisi_4568’ asked: ‘Don’t they think that’s horrifying? Why can’t they kill the fish first before frying it?’
Another person suggested that the fish had not been fried long enough as the nerve cells reacted to the stimuli.
‘Give it another five minutes or so, the fish will be cooked,’ said ‘liliga’.