A cookie is a small text file a website asks your browser to keep. It lets a site remember something between pages or visits. “Local storage” does a similar job without being sent back to the server. A cookie set by the site you are visiting is a first-party cookie; one set by another company, such as an advertiser, is a third-party cookie.
Legal
Cookie Policy
The cookies and similar technologies used on hseblog.com, what each one is for, and how to control them.
In Short
- The site itself sets very little. It keeps your light or dark preference in your browser.
- Advertising cookies come from Google. They are used to show and measure adverts.
- In the UK, EEA and Switzerland we ask for consent first via Google’s Privacy & messaging notice.
- You can reopen that choice anytime with Privacy choices in the footer, or block cookies in your browser.
What This Site Stores
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| hseblog-theme | hseblog.com (local storage) | Remembers whether you chose the light or dark display | Until you clear your site data |
| hseblog_session | hseblog.com (cookie) | Keeps site administrators signed in. It is not set for readers | 7 days |
These are needed for features you have asked for and do not track you across other websites.
Advertising Cookies
Adverts on this site are supplied by Google AdSense. Google and its partners set cookies so they can show adverts, stop the same advert appearing too often, measure whether adverts are seen and clicked, detect fraud, and, where permitted, personalise adverts.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| __gads, __gpi | Google, on hseblog.com | Show and measure adverts on this site, and limit repetition | Up to 13 months |
| __eoi | Google, on hseblog.com | Security and fraud prevention for advertising | Up to 6 months |
| IDE, test_cookie | doubleclick.net (Google) | Show, personalise and measure adverts across websites | Up to 13 months in the UK and Europe, up to 24 months elsewhere |
Google may change the cookies it uses. Its current list is published in Google’s cookie information.
Cookies From Other Services
| Service | When it applies | Purpose |
|---|---|---|
| Cloudflare | When images load from our image address | A short-lived security cookie (__cf_bm, about 30 minutes) may be set to tell real visitors from automated traffic |
| YouTube | Only on articles with an embedded video, and mainly when you press play | YouTube sets its own cookies to play the video and remember your preferences |
Your Choices
Consent
Where the law requires your consent for advertising cookies, including in the United Kingdom, the European Economic Area and Switzerland, we show Google’s Privacy & messaging consent notice (a Google-certified CMP that uses the IAB Transparency and Consent Framework) before advertising cookies are used. Ad requests stay paused until that choice is recorded. You can change your mind at any time with the Privacy choices control in the site footer.
Your Browser
Every modern browser lets you see, block and delete cookies, for all sites or for one site. Look under privacy or site settings in your browser. Blocking the cookies listed here does not stop you reading articles, taking quizzes or using calculators.
Personalised Advertising
- Switch off personalised adverts from Google in Ads Settings.
- In Europe, opt out for many advertising companies at once at Your Online Choices.
- In the United States, use the Digital Advertising Alliance tool or the Network Advertising Initiative tool.
Opting out does not remove adverts. It means the adverts you see are not chosen using your browsing history.
Changes To This Policy
We update this policy when the cookies used on the site change. The date at the top of the page shows when it was last revised.
Contact
Questions about cookies on this site: [email protected].
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